Short answer
This category splits into two mechanisms wearing similar marketing. External strips โ Breathe Right, the UK's Boots Sleepeaze, ours โ are adhesive tape with a springy band that lifts the sides of the nose from the outside. Internal dilators โ Rhinomed Mute, AIRMAX โ sit inside the nostril and push it open from within. Intake Breathing is a hybrid: a reusable magnetic band worn outside, paired with disposable tabs stuck inside each nostril. None of them treat sleep apnea, and none of the brands actually claims to; the honest differences are price, reusability, and how much of the spec sheet each one is willing to publish.
We sell nasal strips โ a 30-pack, a 90-pack and a 180-pack, all drug-free and external. Where a competitor beats us on something concrete, that's said plainly below.
The full comparison table
| Product | Format | Verified price | Pack / kit size | Reusable | Notable disclosure |
|---|---|---|---|---|---|
| Breathe Right Extra Strength Clear | External strip | $16.99 (Costco, 72ct) | 72 strips | No, single-use | Packaging discloses natural rubber latex |
| Boots Sleepeaze / Re:Balance | External strip | ยฃ9.50 | 20 strips | No, single-use | Label states "not a cure for sleep apnoea"; max 12hrs wear |
| EIVOI Nasal Strips | External strip | Not verified โ check current price | 30 / 90 / 180 strips | No, single-use | 100-day returns from delivery, free shipping |
| Rhinomed Mute Starter Pack | Internal dilator | $14.99โ$17.99 (varies by retailer) | 3 sizes, S/M/L | Yes, roughly 10 nights per piece | Latex-free polymer, hand-washed between uses |
| AIRMAX Trial Pack | Internal dilator | $18.99 (single sizes $11.99 each) | 2 sizes, S/M | Yes, reusable | "FDA registered" โ a Class I listing, not a clearance of its claims |
| Intake Breathing Starter Kit | Magnetic band + adhesive tabs | $49.99 | 4 band sizes + 15 tab pairs | Band reusable, tabs disposable | 90-day trial guarantee stated on-site |
Some prices above have a range rather than a single figure because two verified retailers quoted two different numbers for the same product โ that's noted rather than smoothed over.
External strips: how the three brands differ
Breathe Right is the category's default: sold at Walmart, Target, Costco, Amazon, Boots and most pharmacies, in Original, Extra Strength, and scented variants, with a Small/Medium and Large size split on some lines. Its own FAQ is direct about limits: "Breathe Right nasal strips are not intended to treat sleep apnea." Its packaging separately discloses natural rubber latex, worth checking if you have a latex sensitivity. Boots' own-label Sleepeaze carries a near-identical safety line โ "not a cure for sleep apnoea" โ plus a stated 12-hour daily wear limit that we haven't seen matched on Breathe Right's own site.
EIVOI sits in the same external-strip category: single-use, drug-free, applied across the bridge of the nose. We don't have a verified public price to put in a table next to Costco's $16.99, so we won't invent one โ the product pages carry the current figure. What we can say without a number: returns run 100 days from the date your order arrives, and shipping has no minimum spend attached.
Internal dilators: how Mute and AIRMAX differ
Mute is sold as a Starter Pack of three sizes so you can find your fit, made from what Rhinomed calls "ultra-soft, medical-grade polymers that are latex-free," and designed to be washed and reused for roughly ten nights before replacing. Rhinomed's marketing cites clinical trials showing "increased airflow through nasal passages up to 38%" โ a brand claim, not an independent trial result, and airflow is not the same measurement as reduced snoring or fewer apneas.
AIRMAX undercuts Mute on a per-unit basis โ $11.99 for a single size, $18.99 for a two-size trial pack โ and its site states the product is "FDA registered." That phrase is doing more work in the marketing than it does technically: FDA registration for a Class I device is an administrative listing, not the agency clearing or endorsing the product's claims. AIRMAX also markets itself directly against the category leader, describing itself as "more effective than Breathe Right Nasal Strips" โ a competitive claim from AIRMAX's own copy, not something we can verify independently.